JCPenney closes 33 stores, fires 2,000 employees

January 17, 2014

We saw this coming, ever since JCPenney CEO Ron Johnson’s stupid policy to court homosexuals by hiring Ellen Degeneris to be the family store’s spokeslesbian, and featuring lesbians (two moms) and gay men (two dads) in its Mother’s Day and Father’s Day ads.

The text in the above Mother’s Dad ad says: Wendi with her mom Carolyn, daughters Raven and Clover, and partner Maggie.

The Father’s Dad ad, published in JCPenney’s June 2012 catalog, reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.”

Why was the policy stupid?

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Because the policy alienated many Christians, who still comprise a majority of the U.S. population, whereas homosexuals are a mere 2% of the population.

When Ron Johnson took over the company’s leadership in November 2011, JCPenney’s stock value at first rose, to its highest in February 2012. ButFebruary was also when Johnson hired Degeneris to be company spokeslesbian. Note how JCPenny’s stock value began declining after February 2012, with a steep plunge in May. What festive day is in May? Why, Mother’s Day of course.

Krystina Gustafson reports for CNBC, Jan. 15, 2014, that the struggling department store J.C. Penney announced today it will close 33 underperforming stores and slash 2,000 jobs, in a measure it says will generate annual savings of approximately $65 million.

Penney shares fell 0.9% to $6.95 in after-hours trading.

JCPenney CEO Myron Ullman said: “As we continue to progress toward long-term profitable growth, it is necessary to reexamine the financial performance of our store portfolio and adjust our national footprint accordingly.”

Blah. Blah. Blah.

Here are the 33 stores that will be closed, arranged by the states they’re in:

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