sinking ship

We saw this coming, ever since JCPenney CEO Ron Johnson’s stupid policy to court homosexuals by hiring Ellen Degeneris to be the family store’s spokeslesbian, and featuring lesbians (two moms) and gay men (two dads) in its Mother’s Day and Father’s Day ads.

The text in the above Mother’s Dad ad says: Wendi with her mom Carolyn, daughters Raven and Clover, and partner Maggie.

The Father’s Dad ad, published in JCPenney’s June 2012 catalog, reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.”

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Why was the policy stupid?

Because the policy alienated many Christians, who still comprise a majority of the U.S. population, whereas homosexuals are a mere 2% of the population.

Although JCPenney finally but belatedly fired Johnson, the damage was done.

The proof is in  JCPenney’s stock performance. (Click chart to enlarge)

View the full NYSE:JCP chart at Wikinvest

When Ron Johnson took over the company’s leadership in November 2011, JCPenney’s stock value at first rose, to its highest in February 2012. ButFebruary was also when Johnson hired Degeneris to be company spokeslesbian. Note how JCPenny’s stock value began declining after February 2012, with a steep plunge in May. What festive day is in May? Why, Mother’s Day of course.

Krystina Gustafson reports for CNBC, Jan. 15, 2014, that the struggling department store J.C. Penney announced today it will close 33 underperforming stores and slash 2,000 jobs, in a measure it says will generate annual savings of approximately $65 million.

Penney shares fell 0.9% to $6.95 in after-hours trading.

JCPenney CEO Myron Ullman said: “As we continue to progress toward long-term profitable growth, it is necessary to reexamine the financial performance of our store portfolio and adjust our national footprint accordingly.”

Blah. Blah. Blah.

Here are the 33 stores that will be closed, arranged by the states they’re in:

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  1. Alabama: Selma Mall, Selma
  2. California: Arrow Plaza, Rancho Cucamonga
  3. Colorado: Chapel Hills Mall, Colorado Springs
  4. Connecticut: Meriden Square, Meriden
  5. Florida: Lake Square Mall, Leesburg
  6. Florida: Gulf View Square, Port Richey
  7. Iowa: Muscatine Mall, Muscatine
  8. Illinois: Stratford Square Mall, Bloomingdale
  9. Illinois: Hickory Point Mall, Forsyth
  10. Indiana: Five Points Mall, Marion
  11. Indiana: Market Place Shopping Center, Warsaw
  12. Maryland: The Centre at Salisbury, Salisbury
  13. Michigan: Westwood Plaza, Marquette
  14. Minnesota: Northland Mall, Worthington
  15. Mississippi: Singing River Mall, Gautier
  16. Mississippi: Natchez Mall, Natchez
  17. Montana: Butte Plaza Shopping Center, Butte
  18. Montana: N/A, Cut Bank
  19. North Carolina: Vernon Park Mall, Kinston
  20. New Jersey: Burlington Center, Burlington
  21. New Jersey: Phillipsburg Mall, Phillipsburg
  22. Ohio: Wayne Towne Plaza, Wooster
  23. Pennsylvania: Exton Square Mall, Exton
  24. Pennsylvania: Laurel Mall, Hazleton
  25. Pennsylvania: Washington Mall, Washington
  26. Tennessee: Northgate Mall, Chattanooga
  27. Virginia: Bristol Mall, Bristol
  28. Virginia: Military Circle Mall, Norfolk
  29. Wisconsin: Forest Mall, Fond Du Lac
  30. Wisconsin: Janesville Mall, Janesville
  31. Wisconsin: Lincoln Plaza Center, Rhinelander
  32. Wisconsin: Cedar Mall, Rice Lake
  33. Wisconsin: Wausau Mall, Wausau

See our previous posts on JCPenney:


Dr. Eowyn is the Editor of Fellowship of the Minds.