First, it was JCPenney with its lesbian Mother’s Day and sodomite Father’s Day ads.
Then Oreo cookies went all “gay” with its rainbow cookie.
Now, Honey Maid, one of America’s oldest and most familiar snack food brand, has gone homosexual as well.
Honey Maid is a brand of Nabisco, the giant U.S. manufacturer of cookies and snacks. Nabisco’s 1,800,000-square-foot plant in Chicago, is the largest bakery in the world, employing more than 1,500 workers and turning out some 320 million pounds of snack foods annually.
Headquartered in East Hanover, NJ, Nabisco is a subsidiary of Mondelēz International, a multinational conglomerate of processed food, candy, and beverages based in Deerfield, Illinois. The CEO of Mondelez International is a 60-year-old woman named Irene Rosenfeld.
Bruce Horovitz reports for USA Today, March 10, 2014, that the 90-year-old Honey Maid graham cracker brand has jumped on “the diversity bandwagon with a far-reaching campaign.”
In one 30-second Honey Maid TV ad, viewers will see an interracial couple and their three kids holding hands, a father covered in body tattoos, and a “same-sex couple” bottle-feeding their son. “No matter how things change,” says an off-camera narrator in the ad, created by the agency Droga5, “what makes wholesome never will. Honey Maid everyday wholesome snacks. For every wholesome family.“
Here’s a longer version of the very “wholesome” ad of two homosexual “dads” and their son:
Horovitz writes that major mainstream brands are plowing ahead and all but ignoring the expected social media blow-back, with one eye on demographics and another on survival.
Andrew Erlich, a cross-cultural psychologist, consultant and author, explains,”The big brands are coming to the conclusion that diversity in America is inevitable. This horse has left the barn.”
Demographer Cheryl Russell says some 37% of Americans are minorities and will likely reach the 50% mark by 2044, and marketers are simply responding to the math: “I call it the one-third rule. When you exceed one-third of the population, you have political and economic power that far exceeds that level because you can make coalitions with a majority.”
Advertisers are simply reading the demographic numbers — and reacting. Whatever a traditional family used to be, it is no longer. One in 12 married couples in the U.S. are interracial. American women now make up 40% of primary family breadwinners. And only 62% of children live with their two biological parents.
“As a brand, you don’t really care who buys your product,” says Jo Muse, chairman of Muse Communications, one of the nation’s first multicultural agencies. “You just want them happy — and you want them to know that you see them.”
Gary Osifchin, senior marketing director of biscuits for U.S. Mondelez, the conglomerate that owns Honey Maid, says “This is a recognition that the family dynamic in America is evolving and has evolved. We’ve evolved, too.” It’s all about appealing to a new generation that looks and acts different. All of this demographic change, the new Honey Maid ad implies, is just as wholesome as the brand itself. No matter what their skin color or sexual orientation, “these families that we portray all have wonderful parent and child connections,” says Osifchin. “We want to be a brand that is current. No matter how things out there in the world have changed, the enduring value of wholesome connections between parent and child have endured.”
Osifchin is peddling mumbo-jumbo propaganda.
While America increasingly is multi-racial, which accounts for the increasing frequency of nonwhites and interracial couples in print ads and TV commercials, the plain truth is that homosexuals account for less than 2% of the U.S. population.
That figure is not a concoction of some “right-wing” hate group, but comes from a 2011 study by a gay and lesbian think tank at UCLA, the Williams Institute. The study found that just 1.7% of Americans between 18 and 44 identify as gay or lesbian, while another 1.8% — predominantly women — identify as bisexual. Far from underestimating the ranks of gay people because of homophobia, these figures actually included a substantial number of people who remained deeply closeted.
So “demographics” does not and cannot account for Honey Maid’s “wholesome” homosexual ad. It’s about an ideological agenda.
No. 26 in the 45 Communist Goals For America is “Present homosexuality, degeneracy and promiscuity as normal, natural, healthy.”
Note: The 45 Communist Goals should more accurately be called the 45 Totalitarian Goals For America. It’s all about totalitarian government control, of either the communist Left or the fascist Right. Same difference.
I’ve eaten Honey Maid graham crackers, but I will no longer.
Processed baked snacks like Honey Maid are bad for our health any way.
H/t FOTM’s Julia
Dr. Eowyn is the Editor of Fellowship of the Minds.