Like JCPenney, Betty Crocker, DC Comics, Archie comics, Kraft Food’s Oreo cookie, Nabisco’s Honey Maid crackers, Cheerios breakfast cereal, and fast fooder Burger King, Target has also embraced the rainbow flag. (See Trail Dust’s “Who really owns the rainbow?“)
Headquartered in Minnesota, Target declined to take sides in a 2012 state referendum that sought to ban same-sex marriage. At the time, the company said, “We recognize that there is a broad range of strongly held views on the Minnesota Marriage amendment.”
Minnesota went on to legalize homosexual marriage without Target.
Now, the company has joined other national companies (including Microsoft, CBS and Time Warner) in a friend-of-the-court brief against the Defense of Marriage Act by striking down the traditional centuries-old definition of marriage as one man and one woman. The case is pending in the 7th Circuit.
Target’s vice president and chief human resource officer Jodee Kozlak said in a statement:
“As our leadership team discussed signing on, we took time to consider the bigger questions at hand. This brief is important, as the issues it addresses have significant impact on businesses. But it is more than that, and we agreed that now is the right time to more directly share our views on this issue. It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage. We believe that everyone – all of our team members and our guests – deserve to be treated equally. And at Target we are proud to support the LGBT community.”
But the company’s support of homosexual marriage received a flood of dissenting views on the company’s website A Bullseye View — “a forum for Target’s top executives to share their point of view on everything from industry trends to best business practices” — pointing to a deep division within Target. Here’s a sample:
John Lawless: “For a company that is so big on equal treatment let’s not forget this is the same company that prohibits the Salvation Army from soliciting during Christmas time. Like any other liberal organization they have no problem discriminating against those they disagree with.”
Mike McAfee: “Target has lost my business. That is implied in the statement. And whatever? Ask K-Mart how that attitude has worked for them. Target will find themselves in the same place. Businesses should stay out of the political arena.”
Laura Louise Finley: “This is one guest, ex-guest, that you did offend and she does not shop there anymore. So while you are catering to some 2 percent of the world, you are excluding more than 50 percent of the world. But that is your right. So go ahead and see where it gets you in the long run.”
Samuel M. Pierce Jr.: “As a Christian, I find it very offensive that Target is joining others in making a mockery of marriage. Marriage is defined between man and woman. Man cannot be a bride nor a woman a groom.”
Carey B. Hall: “The next marriage equality: marry your dog, two couples being married to each other. Three people being married … the people have endless ideas on marriage equality … one perversion leads to another, that’s just how SIN is.”
Thomas Cheevers: “Disgusted with any company taking a political stance. Every company should remain impartial.”
Every dissenting comment was met with sarcastic responses from sodomites, like this one from Ken Weissenberg, Board of Directors at Lambda Legal: “Is your marraige to your wife a political statement?”
At American Decency, Lisa Van Houten writes that homosexuals were upset with Target in 2010 for supporting a GOP gubernatorial candidate who opposed homosexual marriage:
“Some reports claim this latest move by Target to push the homosexual agenda is an effort to win back support from the LGBT community. However, with the recent survey results from the Centers for Disease Control revealing that less than 3 percent of the United States population identifies as gay or bi-sexual, and 96.6 percent of Americans label themselves as heterosexual, why is Target more fearful of offending LGBT shoppers instead of Christian shoppers?
A spokesperson for the Minnesota Family Council, which led the fight against homosexual marriage in Minnesota warned, ‘This is a very risky business decision and ultimately the wrong one because it is families that shop at Target. People in Minnesota are still deeply divided on this issue.’”
According to the federal government’s Centers for Disease Control and Prevention (CDC), homosexuals make up a mere 2.3% of the U.S. population. According to a 2011 study by a gay and lesbian think tank at UCLA, the Williams Institute, homosexuals account for less than 2% of the U.S. population.
Thanks to the MSM’s propaganda and brainwashing, however, most Americans think the number is 13 times higher.
Dr. Eowyn’s article first appeared at Fellowship of the Minds.