Advanced, smart-billboards, are now being used to track you: Report
Mass Privatel reports:
Clear Channel Outdoor (CCO) has 675,000 billboards worldwide most of which are tracking everyone’s smartphones and tablets. CCO’s ad program is a partnership between AT&T and other companies that collect location data from smartphones, company officials said.
“… RADAR measures consumer’s real-world travel patterns and behaviors as they move through their day, analyzing data on direction of travel, billboard viewability, and visits to specific destinations. This movement is then mapped against Clear Channel’s displays, allowing advertisers to plan and buy Out-Of-Home to reach specific behavioral audience segments.”