Advanced, smart-billboards, are now being used to track you: Report
Mass Privatel reports:
CCO’s smartphone electronic surveillance system is called “RADAR” which they insist, anonymizes everyone’s data. But it does much more than that, it tracks consumer’s real-world travel patterns and behaviors.
“… RADAR measures consumer’s real-world travel patterns and behaviors as they move through their day, analyzing data on direction of travel, billboard viewability, and visits to specific destinations. This movement is then mapped against Clear Channel’s displays, allowing advertisers to plan and buy Out-Of-Home to reach specific behavioral audience segments.”