In response to Nordstrom ditching the Ivanka Trump brand early this month, a group of women walked into a Nordstrom in Chandler, Arizona, with handfuls of cash to settle and cancel their accounts. The women say they will now shop at Dillard’s because Dillard’s continues to sell Ivanka’s brand.

One of the women, Laurie Ray posted the video on Facebook which went viral quickly, with more than 422,000 views as of Thursday afternoon, a day later. (Daily Mail)

One woman in the video says, speaking into her phone, “I’ve been shopping at Nordstrom for 30 years. Because of your decision to drop Ivanka Trump, I will no longer shop at your store, nor will my husband or our nine children or our eight grandchildren.”

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Alas, these and other women’s boycott of Nordstrom doesn’t seem to have an effect on Nordstrom’s stock performance, as seen in this graph below:

nordstrom-stock-performance

~Eowyn